1950's Victor C-31 Coca-Cola Bar

A rare and highly collectible product, the vintage Coke Bar is a perfect encapsulation of everything that's great about the brand. The trademark bright red colour is offset by polished chrome, and the bar is stamped with the world-famous logo. Its manufacturers, Victor, quickly became famous for producing uniquely-themed counter coolers, and the C-31 is one of a limited range of Coca-Cola styled bars that they were commissioned to produce in the 1950s. This example has been lovingly restored inside and out.

The Victor Products Corporation of Maryland started out as a commercial refrigeration manufacturer in the 1920s. They became well known for producing their uniquely styled, yet functional counter coolers. Victor built a series of these for the Coca-Cola Company that included one, two, three and four-door styles. The C-31 offered here is the 3-door version, with a capacity of 756 bottles of chilled Coca-Cola. The bottles were placed in the cooler horizontally, positioned on top of each other in alternating directions so that they fitted together like a puzzle. The roll-top style doors can be pushed up out of the way to access the bottles below and a dark grey laminate countertop with chromed edging extends along the whole length of the cooler, providing a generous surface for serving your chilled beverages. There are two built-in bottle openers with cap catchers and all four sides are embossed with Coca-Cola logos.

The C-31 functions as a fully-operational fridge, chilling its contents to the optimum drinking temperature of 4°C. Of course there's no obligation to store coke in your vintage Coca-Cola bar since wine, champagne, or vodka can all be chilled in the C-31's inimitable style!

The Victor C-31 is far more than a bar – it is an iconic rarity embodying the social side of the legendary beverage; an excellent representative for a drink to be enjoyed with friends.